Absolutely jammin’

INNA Jam: One of our favorite small company food finds. Both for quality of product, packaging as well as marketing. First, this stuff is delicious. Kudos to proprietor, Dafna Kory, for launching this extraordinary seasonal jam business out of Emeryville, CA. Sourced from local organic farmers, Kory produces single-varietal jams with bright, unique flavors. They also make shrub (?!?) which is a fruit-vinegar-sugar syrup that one mixes with sparkling water or in a cocktail. Again, fresh, natural and wonderfully appealing. Black mission fig, Royal Blenheim apricot, quince to name a few on a seasonally dynamic lineup. Love, love, love the super simple packaging which lets the beautiful colors of the jam and shrub shine, along with the minimalist labeling. No frivolous text or graphics present or needed. Country meets modern is the vibe. Website seems like a starter site, so we look forward to see what INNA does next. In due time. Coming to your favorite, local- or artisinal-appreciating food shop near you. Pump up the jam (and shrub)…