Art inspires fashion (and commerce)

Daniel Buren’s Les Deux Plateaux, now installed at the Palais Royal gives Marc Jacobs his starting point for this Vuitton collection (Spring/Summer 2013). The columns’ three different heights suggested the show’s three lengths—mini, midi, and maxi. Buren also collaborated with Vuitton on the breathtaking set, with its four escalators emptying out on a giant yellow and white check runway. Jacobs and team cleverly employs the famous Damier which becomes the ideal template for the checks. Floral embroideries were embedded in mini-squares and several iconic bags get the cube treatment. It all added up to graphic immediacy and a bold platform for a strong spring season. Art meets graphic design meets fashion meets branding meets sales, sales, sales…