Think big… IBM’s THINK Exhibit currently at Lincoln Center explores the role of technology in improving our daily lives and the world we live in. The exhibit includes videos, touch screen maps, interactive media panels and mobile applications. The large digital wall, by far the most visible element of the exhibit, shows real-time live streaming data from the surrounding areas including traffic on Broadway, solar energy use on the Upper West Side, and air quality throughout Manhattan. The billboard-sized digital display demonstrates how we use the world around us and represents on a local scale the many opportunities for changes to be made. We’ve already made a point of praising Big Blue (and Ogilvy) for the THINK campaign, but we simply can’t help ourselves. Kudos to the huge project team including MTh (production), Ralph Appelbaum Associates (project design and development) and Mirada/SYPartners (design firms). This exhibit is just another example of creative, marketing and technological genius. WOW…