Think series for impact

To support its 100-year anniversary campaign, IBM has created 100 unique visual “marks” to represent “100 Icons of Progress”. Each mark incorporates the number 100 plus illustration and photography to represent a key breakthrough or milestone, such as the First Salaried Workforce, the Punched Card and Space Exploration. They are designed to be shown individually to tell a single story or as a collection to tell multiple stories about the richness of IBM’s history. Admittedly, quite a big undertaking, but such a contemporary, engaging and compelling way of reinforcing the company’s influence over its impressive history…