Lulu & Po

brand identity & signage design

Designed identity for Fort Greene, Brooklyn restaurant specializing in finessed comfort food. Named after chef & owner»s daughter (Lucy) and wife (Po), the restaurant and identity were designed to represent the friendly and fresh neighborhood dining experience chef Matthew Hamilton has imagined.

“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.”

Geoffrey Zakarian