Designed identity for Fort Greene, Brooklyn restaurant specializing in finessed comfort food. Named after chef & owner»s daughter (Lucy) and wife (Po), the restaurant and identity were designed to represent the friendly and fresh neighborhood dining experience chef Matthew Hamilton has imagined.
Lulu & Po
brand identity & signage design
“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.”
Geoffrey Zakarian