Created new brand identity, website and content approach for women’s clothing line. Redesigned primary brand identity with new font usage and color usage standards. Designed secondary brand logo for products sold in designated markets. Developed new design for e-commerce site, resulting in a more streamlined product roster and navigation. Rethought design approach to reflect a more modern premium look and feel. Collaborated with Creative Director on seasonal campaign, producing a range of primary location shots featuring higher profile models.