Created positioning piece and prospectus for office building in downtown New York. Brochure was designed and written for potential buyers. Both existing and new photography was utilized to demonstrate building’s strengths and prominent tenants. Distinctive printed aluminum cover and slipcase provided unique packaging for the project.
150 Fifth Avenue
collateral design & content development
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Milton Glaser