Rebranding and expansion of an innovative app offering a unique mix of retail savings, charitable giving and local community involvement.
Branding
Collateral
Digital
Promotion
Signage
Social Media
Challenge
An innovative technology start-up needed to rebrand its smart wallet venture and develop marketing initiatives to support ambitious expansion plans.
Solution
The rebranding began with user focus groups and employee interviews. Findings on brand awareness, product capabilities, customer service and potential new services informed the creative direction. A dynamic new identity was finalized, an integrated promotional program was planned, and a website and app were designed, developed and launched.
Results
The new identity brought clarity and a more dynamic brand image to the company. The website presented key features and benefits with effective calls to action. The relaunch was successful with target consumers, community leaders and business partners.
430% Increase in website traffic
670% Increase in registered users
320% Increase in business partner signups
As a new venture with ambitious growth plans, we needed to both refresh our brand identity and plan for a substantial business and marketing rollout. Kellyco provided the structure, strategic consulting, distinctive creative, content development and expert execution we needed to quickly get to the critical next phase. Bravo!
Principal Partner
