Branding
Collateral
Digital
Promotion
Signage
Social Media
Challenge
A leading regional real estate developer brands and markets luxury residential building by world renowned architect in Philadelphia market.
Solution
Creative staff, content professionals and account managers reviewed and assessed preliminary marketing plan with project management and the sales team. Project key strengths and unique selling proposition were defined and approved by key project decision makers. The brand identity, graphic standards, promotion and integrated advertising campaign were developed. Photography and project art (architectural renderings) were commissioned. Sales tools and sales office graphics are developed and produced. A media plan is developed and the advertising campaign launched. Regular sales promotion is deployed.
Results
Project launches with substantial press coverage, prospective buyer interest and sales leads. Initial phase of unit sales exceeds objectives. On-going sales efforts with integrated promotion initiatives meet beyond launch sales goals.
