Branding
Collateral
Digital
Promotion
Signage
Social Media
Challenge
A leading regional real estate developer needed to brand and market a luxury residential building designed by a world-renowned architect in Philadelphia.
Solution
Kellyco reviewed the preliminary marketing plan with project management and the sales team, defining the development’s key strengths and distinctive positioning. The team developed the brand identity, graphic standards and an integrated advertising and promotional campaign. Photography and architectural renderings were commissioned, and sales tools and sales office graphics were produced. A media plan supported the launch, followed by ongoing sales promotion.
Results
The development launched with substantial press coverage, prospective buyer interest and sales leads. Initial unit sales exceeded objectives, and ongoing marketing and promotional efforts surpassed post-launch sales goals.
