Created new brand identity, website and content approach for Australia-based women’s clothing line. Redesigned primary brand identity with new font usage and color usage standards. Designed secondary brand logo for products sold in designated markets. Developed new design for e-commerce site, resulting in a more streamlined product roster and navigation. Rethought design approach to reflect a more modern premium look and feel. Collaborated with Creative Director on seasonal campaign, producing a range of primary location shots featuring higher profile models.