With challenges, come progress + victory

After launching full-coverage swimsuits and hijabs to help make swimming more inclusive, Nike has just debuted a new Victory Swim ad that is another inspiring piece of advertising. The ad by longtime agency Wieden + Kennedy begins with a mom teaching her young daughter how to swim. It then cuts to women diving into pools, strapping into scuba gear, surfing the waves, and rowing along the water, showing all the places you can go and things you can experience when you learn to take that first plunge. As the daughter swims away on her own, her mom declares, “Don’t stop now!” Beautifully shot and scripted in signature Nike style. Empowering is a great thing these days. Girl power!