Deloitte embraces the circle

Deloitte has launched its first brand refresh in 13 years. The aim of the brand identity refresh is to define a comprehensive company brand architecture and identity system to allow consistent application and a meaningful Deloitte experience. All the primary elements of the brand identity including color, typography, imagery and design standards for application have been significantly reworked. The logo has been modified. A new typeface (Open Sans) has been introduced. A signature circular graphic has been defined a core design device with a new circular set of icons supporting the new direction. We like what we see and as is often the case, look forward to see how future execution defines the strength and success of the big step forward.