Economic recovery meets brand exposure and sales

Hats off to the resilient American Express Company for designing a program to both stimulate the critical small business sector and simultaneously encourage additional spending from their legions of card-carrying members. American Express OPEN—the company’s small business unit and public and private organizations are joining in establishing the Saturday after Thanksgiving “Small Business Saturday”. The first-time event encourages shoppers to include small, independently-owned businesses when they make their shopping rounds the day after the much publicized Black Friday. American Express states, “Small Business Saturday recognizes the importance of small businesses to the overall economy and local communities. It’s a day to support the small, independently owned businesses we can’t live without.”