Flash sales & site phenomenon… Good NY Times overview on flash sales and sites discussing the latest online phenomenon as an effective vehicle to get in front of new customers. Gilt, One Kings Lane, Ideeli, and MyHabit are just a few of the bigger, more popular ones mentioned in the piece. Interesting that some sites are expanding their editorial or promotional staffs to offer more content to help consumers evaluate and try the brands featured on the respective sites. Also notable is that major brands like Volkswagen are testing the concept for additional exposure/hype for new product launches. We are certain that we will be seeing much more of this.