A campaign that celebrates the individual

Go Forth/Year Four… Levi’s is back (via Wieden + Kennedy) with its Go Forth campaign. For the latest installment, a second “This is a pair of Levi’s.” has been added. The new creative is an obvious extension of the individualism and optimism of past campaign iterations but now with a heavier dose of product and style. It is introduced in this first spot which features a rap-like chant that plays over a bunch of cool looking models/actors that are getting dressed for a new day. It’s the thread in your seams that’s tied to your dreams…