Site SPOTTED.  Milwaukee Police Department: To fix a public perception problem in the city of Milwaukee, Police Chief Ed Flynn used the department’s site to promote a full image rebranding campaign, Be a Force. Major messaging goals were to position the force as professional, effective and innovative team. Very unexpected to say the least for a government/police force effort. Contemporary and bold use of typography and photography very effective to communicate what otherwise would be ignored. “Most Wanted” page a bit scary (as it probably should be). Creative for TV, print, radio and online efforts by Cramer-Krasselt. Big salute for the effort and love the barking canine on the homepage (upon rollover)…