Go with the flow

Coke looks to recharge Coca-Cola Music campaign in an attempt to connect with its targeted teen audience. The rebrand focuses on a dynamic new logo—Classic Coke bottle surrounded by bubbles that change depending on the sound signature applied. In addition, creatives and marketers have access to a new app that allows them to to change the colors, animation, bubbles and audio in the logo. New photography takes cues from Instagram, and tries to represent teens in their natural, musically lush world. Expert execution by the consistently brilliant Wieden + Kennedy (Amsterdam). Now we wait to see if younger Coke customers will dance to the new beat…