Scent responsibly

OLD SPICE. Part of an education effort by the brand to prevent the scourge of overspraying or the phenomenon of young men overcompensating for the hideous smell of their pubescent bodies (and lack of female companionship) by dousing themselves with their favorite magical scent. Old Spice (via Wieden + Kennedy Portland) is tackling this huge public issue with infographics and PSAs. Re-freshing and good for a few chuckles…