Bank’s credit card designed with new progressive benefits & lifestyle approach

New branding for Wings Card for Abkbank (Turkey) by London office of Pentagram, aimed at wealthy customers with affluent lifestyles The identity was designed for the aspirational, lifestyle-orientated credit card brand to facilitate new positioning into a more upscale market.

Dynamic repeated lines (static and animated) reinforce the logo design and create a unique primary visual asset for the brand. The new color palette of dark turquoise, steel and ivory is less traditional and unique within the financial services sector. Contemporary photography enhances the brand visuals platform further communicating the new progressive positioning and lifestyle approach to customer benefits and experience.