New brand identity for big media

New brand identity for media agency. Mindshare, a global media agency network was established in late 90’s through the merger of the media groups of both JWT and Ogilvy & Mather. Mindshare partners with some of the world’s biggest companies. It positions itself as authentically data- and technology-enabled. The new logo is a sans serif wordmark where some of the letterforms that would normally be straight have been rounded into friendlier curved lines. The identity’s color palette is bright and accessible while suggesting knowledge and technology. Overall, a modern, almost-hip new brand identity for the mega agency group that should serve them well with its big ticket clients. The new identity was created by London, UK-based NB. No reinventing the wheel here but a solid refresh.