Brand identity design for the sitcom (and Tina Fey)

New logo and opening titles by Pentagram for “Mr. Mayor”, a new NBC comedy from Robert Carlock and Tina Fey staring Ted Danson and Holly Hunter. Bright, sunny with a touch of smart humor establishes the new show’s witty political and uniquely west coast point-of-view. We loved the first episode and applaud the oh-so-talented Ms. Fey (and NBC) for enlisting the prolific and design gods of Pentagram Longing for trip to sunny L.A.!