All about workspace + integration

It might sound familiar already, that’s probably because Google Workspace was previously called G Suite. The search giant introduces the new brand identity along with enhanced integration between included individual apps. On the brand identity side, the most noticeable change other than the name change is the new Gmail logo, which is now a colorful “M”, replacing the envelope icon. The logo shift is meant to represent the tweaks made to the service earlier this year, with the incorporation of video conversations and real-time chat. Google obviously sees the need to make its move on potential competition including Slack, Zoom, Facebook and Microsoft Teams. Hence, Meet’s video conferencing being built into Docs, Sheets and Slides, in order to the user fewer reasons to want to switch platforms. With Covid and many more of us working at home, the improved integration makes total sense. While we do find the numerous icons in the brand’s company roster of apps and features a bit confusing visually, they are “more Google” or on brand. We are big believers in giving new identities some time to be used and accepted. Fair enough?