Campaign advertising: testimonials work in this social media world

It’s Okay to Change Your Mind, is an effective campaign spot from another anti-Trump Republican group, Republican Voters Against Trump. Real Republicans from all walks of life give their take on why Trump was a mistake for them and  why they plan to vote for Biden. The goal is obviously to chisel away at the president’s base. Will it resonate with its target audience or merely brushed aside as fake news? Time will certainly tell, but the impact as advertising is real and believable.