Yes, the world is (increasingly) flat

Volkswagen has joined many major brands and introduced its flat design “digital-first” identity. Gone is the dated three-dimensional chrome-effect logo. The new identity was a collaboration between a total of 19 internal teams and 17 external agencies and launches with a line of new electric vehicles. It now displays a flat, two-dimensional design in dark blue. the new mark certainly will be more easily displayed digitally on consumer’s devices as small as a smartwatch and diverse applications. While it is certainly a subtle evolution from the previous identity, execution especially in the digital world, the revamped identity will most likely be a positive thing moving forward. Are you ready for what the future has in store?