Of course, a horse

Gucci hits LA with a pack of horses (and models) for its Spring 2020 advertising campaign. Creative director, Alessandro Michele along with art director Christopher Simmonds and director Yorgos Lanthimos bring Michele’s unexpected story to life. On the plane, catching up over a meal, taking a ride through traffic, just chilling out—it all is part of everyday surreal (Gucci) life. The brand marches on with joyous and unprecedented momentum. And a big heartfelt bravissimo for the investment in such arresting images and video.