Branding today’s builder

Pentagram’s new integrated rebranding of the technology-driven offsite construction company Katerra. The project encompassed brand strategy and messaging, iconography, promotional materials, packaging and livery, environmental graphics, website and digital applications, and a brand animation. It also required a brand architecture that could expand along with it, as it moves into launching a portfolio of products that offer everything needed to deliver high-quality building projects. We just simply love everything about this one (not a surprise from the almighty Pentagram). If innovation is in your company’s DNA, your branding should most definitely help lead the charge forward.