Rebranding Doyle Dane Bernbach

A fascinating look at the recent rebrand of the advertising giant, DDB (Doyle Dane Bernbach. The identity refresh is true to DDB’s extraordinary heritage and legacy, reflecting its classic approach with innovative thinking that salutes its storied past and an exciting and increasingly digital future ahead. The agency’s full name, Doyle Dane Bernbach, is retained within the redesigned mark in contrast to most agencies’ move to acronym of former principles’ names. The agency smartly retains the legacy of its founders who remain as two of the most celebrated figures in the history of advertising. We applaud the modernized identity and creativity demonstrated in this introduction. It will clearly serve as a flexible platform from which great creative work will undoubtedly flow.