Showtime by Gucci

A new Gucci advertising campaign via Glen Luchford, salutes the beginnings of celebrity culture and the golden age of Hollywood musicals with a spotlight on the joyful and playful spirit of the era. The Spring/Summer 2019 collection by Alessandro Michele is showcased here, with characters impersonating stars from the 40s and 50s. Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There’s No Business Like Show Business’, ‘Singin’ in the Rain,’ ‘Gentlemen Prefer Blondes,’ ‘Cover Girl’ and ‘An American in Paris.’ The brand continues its lauded successful march forward. All with a joyous vintage wink.