Slack moves on

New brand identity for Slack (by Pentagram partner, Micheal Bierut) recently introduced. First rebrand since start-up. Cleaner, more distinctive, more consistent in wide range of applications (old brand identity was all over the shop!). And just before an IPO. “We’re more than group chat. We’re the future of group work.” A lot of opinions flying around out there, but from our POV, solid strategic thinking and execution for a bigger brand proposition. Forward you go, Slack.