Bold + brash works wonders

“Dream Crazy” will go down in the advertising history books. Colin Kaepernick stars in yet another brash Nike ad campaign winning fans, provoking critics and refueling a conversation on racial inequities and the role of brands addressing social issues. The ad is memorable on its own, but the controversy and discussion it launched will be remember as historically significant. A tweet kicked everything off with the renowned Nike agency, Wieden & Kennedy’s tagline, “Believe in something, even if it means sacrificing everything.” The commercial became award-winning, named outstanding commercial at the Creative Arts Emmys, the first time Nike has won the award since 2002. Kudos to Nike supporting Kaepernick and Wieden & Kennedy for yet another impactful campaign.