Austrian Airlines identity refresh for digital age

Austrian Airlines is joining many other companies in rolling out a refreshed brand identity including a new more digital-friendly logo and design system, all to debut in May. Part of the redesign will include a new livery with the new Boeing 777 OE-LPF making its debut appearance with the refreshed identity in Vienna in May. Repainting the fleet is set to be completed over the next seven years. While we have yet to see any plans for advertising or marketing efforts to be reimagined with the new brand approach, these changes all seem positive. Clarity for digital and a move to a bolder, more visible mark all are solid steps for most brands today, especially for a commercial airline with so many consumer touch points. Hopefully all for more than just efficiency. Happy travels…