If I only had a social media strategy

New Yorker writer, Ethan Kuperberg imagines personal-branding tips from the Wizard of Oz. Highlights include: “You ought to be ashamed of yourself for being such a humbug,” said the Tin Man. “I will be very unhappy if I do not have a heart.” “You don’t need a heart,’” said Oz. “You just need to build up a social-media presence about your lack of a heart. You’ve got a terrific image: unlucky in love, powerful with an ax, a man made completely out of tin. Now run with it. Are you tweeting at least twice a day?” Humor aside, the world is thinking branding and socializing business. It’s apparently the only way to get somewhere over the rainbow…