For the hungry & homeless

Good For You campaign by Saatchi & Saatchi Wellness New York for Crossroads Community Services calls attention to the needs of the hungry and homeless in New York City and shows how small acts of kindness are beneficial for the health and wellness of us all. Results of several studies showing health benefits for charitable donors have been turned into compelling video, images and a campaign which includes transit posters, a website and a Tumblr site. Chalk-drawn portraits of the homeless will also highlight the realities of street life to the public. Donations to Crossroads Community Services will be as easy as possible featuring a simple text message donation system enabling people to give $5 to the organization. A number of organizations and artists have donated their time and money to the campaign, including Publicis Health Media, which brought in over $1.4 million in media donations (like a digital placement in Times Square and taxi video ads), and illustrator Mike Perry, who drew sketch art for the Crossroads campaign in New York’s Tompkins Square Park. Kudos to Saatchi & Saatchi and Mike Perry. Make a donation today. You’ll feel a whole lot better…