The art of the email

Barneys New York | Of course, when you are hawking designer duds and the world of luxury, it is a bit less challenging to create communications that are both effective and easy on the eye. Barneys New York has a long history of distinctive and renowned retail marketing. Under a completely new management team, there has been a much warranted focus on e-commerce and email marketing. Emails, all are consistently formatted with the site’s navigation bar anchoring the header. Individual efforts feature unique photography or typographic layouts that push new wares, events or supporting promotional videos. Always clean, well written along with the critical call-to-action. S H O P  N O W…