Follow Your NOLA interactive site. Site design features a custom Google Map that integrates hand painted map tiles. The map tiles are then made into a pattern and incorporated into the Google Map. The resulting effect of painted streets and waterways is as unique as New Orleans itself. At the center of the design is the fleur-de-lis compass used throughout the Follow Your NOLA campaign. The interactive compass allows the user to establish new paths to explore the city and beyond. A national television and online ad campaign drove substantial traffic to the site creating new buzz, interest, and a much needed expanded view of the possibilities and experiences of New Orleans. Agency: Dentsu. Site design by Scuba.