Nike gets animated

The Last Game. Nike’s latest World Cup ad by Wieden + Kennedy and production company Passion brings together animated versions of Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno all out to prove that human passion is what the game is all about. Set in a futuristic world as a mad scientist type introduces clone players to the game with the goal of proving that riskless football is more effective. Ronaldo Fenomeno & company disagree and they are willing to risk everything to prove it. Over five minutes long, the animated film seems a bit long and overproduced. But, it is the World Cup and this is Nike, so why not just do it…