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Promotion SPOTTED. Apple | Life on iPadSeries of case studies for Apple’s iPad which documents individuals and how the tablet has improved their lives. The six stories focus on Siemens Energy-Wind Service, champion speed skater Bridie Farrell, Palmaz Vineyards, Riviera Racing Team owner and driver Mark Post, Broadway director and choreographer Jeff Whiting, and Dr. Itaru Endo, director of digestive surgery and liver transplantation for Yokohoma City University. Great range of stories and classic Apple marketing pushing impact and experience vs. device/tech features. Simply, the way to do it…

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