Not your typical selfie

Dove | Selfie.  Can a selfie define one’s sense of beauty? That is the question Dove sets out to answer in a documentary short film which premiered at the 2014 Sundance Film Festival. “Selfie” marks the 10th anniversary of Dove’s “Campaign for Real Beauty.” Ogilvy deserves all the accolades very smart (and award-sinning) work for the beauty brand. The timeliness, relevance and sharability makes this short film a perfect campaign extension and is sure to garner more recognition and a whole lot of clicks. Simply, beautiful…