Mom doesn’t give up so easy

OLD SPICE | Mom Song. Wieden + Kennedy Portland has had an incredibly good run with its Old Spice advertising and the recent launch of a new campaign continues its stellar track record. Here, mothers everywhere lament (in song) about losing their precious boys to predatory females lured by the boys’ powerful scent. Old Spice makes these boys smell like a man, which will make the ladies treat them like desirable men, which of course, will make their poor mothers cry (and sing). The moms are curiously odd/creepy, dressing up like janitors, washing up on beaches like corpses and sliding up the ball return at the bowling alley as their sons are out on dates with nice young women. Funny doesn’t cover it here. Young men and (gift-giving) women everywhere will remember these spots and think about giving the brand a try. The campaign runs along with a funny companion campaign aimed at adolescent overspraying (Scent Responsibly). Really some of the best advertising we have seen for a long while. 2.2 million YouTube views and climbing. Why not smell as good as you look…