Site Spotted: IBM

IBMblr. Big Blue on Tumblr. Go figure. You’ll certainly find all types on Tumblr. From the cute and clever to the impressively philosophical and artfully prolific. Increasingly, business and brands are joining the fray. IBM looks to celebrate their long legacy of innovation with IBMblr. “IBMers are a pretty humble bunch, so we wanted to mainly just celebrate the inventors, and the joy of inventing,” said Sam Mazur, creative director at Ogilvy, the agency that worked on the Tumblr. IBMlbr is meant to be mostly targeted at techies, but also designers, business people and anyone else who is curious and wants some new ideas and information for their own creative processes. Diverse, easy-to-digest, frequent lighter content dominates the effort. We applaud both IBM and their incredibly smart and creative partners at Ogilvy for showing us and the rest of the business community how to think both strategically and creatively. Hopefully, more to come…