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Go where the action is… Renowned Paris retailer Colette touches down at Art Basel Miami (December 2–8) for a conceptual art/commerce experience. The colette art Drive-Thru is installed in the innovative fashion boutique Alchemist located on the fifth level of the car park (1111 Lincoln Road), the celebrated concrete structure by Swiss architectural firm Herzog & de Meuron. Visitors drive up, order from a virtual menu of specially curated items and wait for “carhops” (girls on roller skates) to bring out the order. Participating products include some of the hottest names in art, fashion, and culture working today. In addition, specially co-branded drive-thru items are available. Perfect for the Art Basel crowd. Question is will they just browse before taking off for Negroni hour. Major points for the concept, the location and the retro graphics. If your cool (or brave) enough to be in steamy Miami, check it out. Amuse-toi bien…

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