All Aboard… Recent print ads for Levi’s that support the Station to Station tour. So many thematic elements along with the “Go Forth” tagline make it a bit confusing, but this iteration primarily focuses on the “The Future is Leaving" (but still part of the “Make Our Mark”) campaign. The brand’s heritage is expanded to the modern frontier of ideas, connectivity and creativity, and again pushes the idea of optimism and individualism. Nice art direction. We like the rolling sign device for the the typography and logo. Portraits are adequate but lacking any real punch. Seems like despite much discussed rebranding and moving the clothing giant toward new strategic and tactical clarity, we’re just not seeing it. The train has definitely left the station, but no clue where we are all going. Next stop?…