Lookin’ fresh & easy

7-Elevens and Press­byråns in Swe­den hope that with new packaging, they will be able to enhance the brand Reitan’s fast food range. Packaging is first rate, but if you are in a hurry, it can be difficult to see what is hid­den in the package and tricky to find what you are look­ing for. While we appreciate the simpler design, does beg some questions. Is the food fresh? Is it healthy? Designed by BVD in Stockholm. Think we’ll pack our own lunch…