Give us our daily beer… The Corona Calendar, a fun set of beer coasters highlighting 365 obscure, quirky or downright silly holidays and anniversaries encourages daily beer moments and heads up a new campaign for Corona. While marketing that encourages consumers to consume more is not new, this effort from TBWA Singapore is both humorous and effective in its simplicity and graphic execution. Looks like a very modest creative and production budget and some smart distinctive creative to make all it work brilliantly. Pick a day, any day and let the world wait….