Evolution is a good thing

Identity evolution… As part of its most recent update, Instagram has rolled out its new logo. The redesign obviously was more of a modification or evolution vs. complete rethinking. It preserves everything instagrammers have grown to love about the photo-sharing app while at the same time streamlining its overall look for a cleaner and more refined appearance. A customized, simpler script replaces the older more whimsical Billabong typeface. The capitalized “I” now looks more like an “I” and less like a “J” and the “s” now fits better with the logotype as a whole. Overall, it is much more fluid and easier on the eyes. Compared to the older version, the new one comes across as less frilly but more elegant. The retro quality was understandably retained to evoke the craftsmanship or artistic ideals of the brand (as well as those beloved or despised filters). The new logo was designed by Mackey Saturday. Happy instagramming to one and all…