Texting & Driving… Verizon, Sprint and T-Mobile join AT&T’s It Can Wait campaign, with a multimillion dollar ad campaign, set to blanket TV and radio airwaves this summer. The campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers posed by their own products. After initially fighting laws against cellphone use while driving, carriers have begun to embrace the language of the federal government’s campaign against the risky practice. The recently released study, by Cohen Children’s Medical Center, discovered that 50 percent of students admit to texting while driving and more than 3,000 teens are killed every year in car crashes caused by texting, overtaking drunk driving –which kills 2,700 every year — as the biggest cause of teen deaths in the U.S. The campaign’s creative effectively targets younger drivers with youthful art direction, accessible copy, compelling videos and the intensive use of social media. This is a more than disturbing new threat to both teenagers and anyone that gets behind the wheel. Let’s do what we can and encourage continued focus on this situation. Drive safely…