Cadillac thinks bigger picture

Site SPOTTED. Cadillac ATS vs. the World: Site developed to help Cadillac connect with a new generation of customers. Set in four countries around the world, the advertising campaign (Fallon) and the website features spectacular demonstrations of the vehicle’s unique features. The site is one of the best examples of a parallax scroll site we’ve seen. Flow between content blocks is both smooth and engaging. Variety and wealth of content is nothing less than amazing. Consistent high-energy Discovery Channel tone certainly holds your attention. The guys leading you around are definitely cool and very new generation-friendly. Based on both healthy sales increases and a growing ad budget, looks like Cadillac is back in the running…