Brand extensions can be simply adorable

Diane von Furstenberg launches adorable Gap Kids collection. The fashion designer’s second collection for Gap Kids and Baby Gap hits shelves today. The line features bright colors and kid-friendly prints. Furstenberg went into the DVF archives to find playful prints inspired by nature and her travels with her grandchildren. “Ultimately it is about inspiring the little girl to be the best version of herself.” Yeah, ok. Not sure we get the self-esteem/inspiration connection, but kudos on the clothes themselves, the adorable photography, social media blitz, etc…