Pop-star branding

Pop goes the branding… Interesting look at Justin Timberlake’s return to the pop charts and a masterful marketing strategy leveraging both traditional advertising, promotion and social media. The shift of power away from big record companies towards artists and their own management is obviously in full gear. It clearly takes all things, firing on all cylinders and flawlessly orchestrated to produce the increasingly rare megahit. Extraordinary talent also doesn’t hurt…